About Mark
Experienced Digital Marketing Strategist with 20 Years' Expertise
I am a digital marketing strategist with over 20 years of experience, specialising in propelling businesses forward through technical SEO, content audits, and innovative digital marketing strategies. My data-driven methodology has consistently driven site traffic and revenue, showcasing my adeptness at leveraging digital channels for unparalleled business success. At Staycity Aparthotels, my expert SEO strategies significantly increased bookings, highlighting my ability to enhance online visibility and engage customers effectively.
While at 256, I had the chance to work with Fáilte Ireland, applying strategic digital marketing initiatives to boost tourism and engagement. My expertise in content distribution, amplification, data analytics, and KPIs has been crucial in developing comprehensive digital marketing strategies. My proficiency extends to the latest marketing technologies, including automation workflows and smart content, pivotal in optimising customer acquisition and CRM systems. Throughout my career, I've also teamed up with leading brands such as Daft.ie, the Digital Marketing Institute, and The Journal, leveraging my digital marketing skills to drive growth and innovation.